On the morning of November 20, 2021, the expert China division for Lighting for Stage, Film and TV Studio of CIES visited XMLITE for the first time to conduct a visit and research work.
This survey has Mr. Wang Jingchi, director of the special committee and professor-level senior engineer of China CCTV Television.
Zhejiang vocational academy Mr. Zhou Zhengping, professor and deputy director of the Special Committee .
Guangzhou broadcasting network Mr. Zhong Guohong, a professor-level senior engineer.
China central studio of news reels production Mr. Chen Huibin.
Guangzhou Broadcasting Network Mr. Lin Peiqun senior engineer
Shanghai Stage Institute of Technology Mr. Xie Yuxi lighting engineer.
Guangdong Zhuying Xianli TV and Film Engineering Production Co.,Ltd. Mr. Zhang Ran art designer
Beijing Xinjiang Lisheng Media Co., Ltd. Mr. Yin Jiang lighting engineer.
XMLITE CEO Mr. Lince extended a warm welcome to the coming of the expert group. Xiangming business team, technical engineers and other representatives accompanied the expert group to visit the company's production lines, exhibition halls, etc., and showed a variety of new products to the expert group. The expert group teachers carefully tested and verified a number of data, and held a technical exchange symposium.
When visiting the production line, the accompanying staff introduced the key points of each production link and the quality control process one by one. Thousands of computer lights in the workshop are arranged in an orderly manner and their movements are neat. The expert group lamented, as if watching a military parade, and actively proposed to take a group photo at the production line.
Subsequently, a variety of new products were demonstrated in the exhibition hall. The expert group especially showed great attention to the six-color zoom moving head wash and the high-power, large-angle LED moving head light. Field tests verified a number of relevant data and expressed appreciation for several new products.
Subsequently, a variety of new products were demonstrated in the exhibition hall. The expert group especially showed great attention to the six-color zoom moving head wash and the high-power, large-angle LED moving head lights. Field tests verified a number of relevant data and expressed appreciation for several new products.
After the visit, a symposium was organized. Mr. Lince introduced to the expert group that Xiangming Lighting was established in 2010 and is an enterprise that attaches great importance to technology research and development. The company sells well in more than 70 countries in overseas markets, is the first in the industry to provide three-year after-sales service, and has a number of patented technologies. Through product differentiation and refined service, we have won the recognition of users and continue to cooperate.
At the symposium, the teachers of the expert group made comments on this survey:
Teacher Wang Jingchi made a speech: I was surprised and impressed by understanding Xiangming deeply. When I came to Xiangming for the first time, I felt that the product was better than I imagined, and there are several particularly good technological innovations. I hope that product details will be improved in the future, and the quality will be improved, and product development will be more considered from the perspective of users.
Teacher Zhou Zhengping said: Xiangming is a vigorous team with a young founder and rapid development. I hope that in the future, we will continue to work hard on the professional stage products to meet the needs of more users. The overall turning of the 180-degree cutting graphics is different from the turning of the software algorithm, which brings convenience to on-site programming.
Teacher Yin Jiang believes that Xiangming’s products are cost-effective and have a clear positioning. The deepest feeling is that they dare to do after-sales for three years. In the future, I hope to learn more about Xiangming.
Teacher Xie Yuxi believes that product differentiation has found a new development path for Xiangming and has also achieved a balance with the market. Hope to continue to study technology, the development of the enterprise must rely on technical strength.
Teacher Zhong Guohong suggested: Details determine success or failure. Xiangming can do well in foreign markets. I believe the quality is also okay. I hope to strengthen standardization management in the future.
Teacher Lin Peiqun made a speech: Xiangming's product light efficiency utilization rate is very good, hoping to explore more user needs and strengthen the function.
Teacher Chen Huibin made a speech: Xiangming has its own technical pursuit, through its own R&D and design, to optimize product costs and achieve a win-win situation with users.
Teacher Zhang Ran made a concluding speech on behalf of the expert group: Today, through the investigation of Xiangming, he left a deep impression. Xiangming has technical pursuits and technical genes. The company attaches great importance to product development and after-sales, the product route selection is correct, and hopes to develop more market-leading products in the future.
Finally, CEO Mr.Lince thanked the expert group for coming, and would listen carefully to the suggestions of the experts and teachers, and said that Xiangming Lighting will continue to strengthen communication with the special committee in the future.
So far, this research activity has ended successfully.