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On November 2, the COK Cup·2020 HC Brand Selection Event announced the top ten list. Guangzhou XMLITE Stage Lighting Equipment Co., Ltd. (hereinafter referred to as "XMLITE Lighting") was listed in the newly added top ten competitive brand awards this year.
On the occasion of the company's 10th anniversary, winning the top ten awards means that the brand strength of XMLITE Lighting has been witnessed and recognized by more people.
Ten years of achievements are certainly more than that. The Xiangming lighting team generally believes that it is precisely the intensive work in the field of stage lighting that lasted for 10 years, and the continuous adjustment of the company’s development strategy between "change" and "unchanged" that has achieved today XMLITE lights.
Standing at the new starting point of the 10th anniversary and looking to the future, XMLITE Lighting is brewing a higher and farther goal.
Lince liang started his entrepreneurial journey in 2010, when he was 26 years old.
After graduating from university in 2005, Lince Liang went south to Guangzhou to engage in technical work in a stage lighting factory. During this period, he met many like-minded people who were as obsessed with technology as him. During the long-term exchanges, he decided to work with these partners to make a big business together with the existing technology accumulation. Five years after graduation, Lince Liang formally ended his "worker" status and founded XMLITE Lighting, which is mainly engaged in the research and development and production of beam lights. One of the partners is over half a hundred years old and has more than ten years of experience in stage lighting research and development.
▲ Group photo of the founder team of XMLITE Lighting
▲ Group photo of XMLITE Lighting's existing team
In the early days of the business, funds and manpower were in short supply, and a stable supply chain and customer groups were lacking. Soon after its establishment, there was a low sales season, and the development of XMLITE Lighting was hindered by all parties. Turning pressure into motivation, XMLITE Lighting team actively explored ways to break the game. In order to expand overseas markets, he taught himself English, consulted friends in foreign trade, and took the initiative to open up new customer resources. With unremitting efforts, XMLITE Lighting's overseas business gradually embarked on a broad road. It is also based on the strong confidence in R&D technology and product quality that the morale of the whole team of XMLITE Lighting is very high.
"Quality" is enough to grab a ticket to the market, and companies need to be differentiated. The XMLITE Lighting team understands this principle and has been practicing it.
For example, in the stage lighting industry, the first "three-year warranty" service was proposed, which brought a new after-sales service experience to our customers and friends; in 2018, in response to the dispute over the market's shaking head lighting source warranty, the quality assurance after-sales service was upgraded again, and the "light source warranty" was first proposed "The new concept. In terms of products, in 2016, XMLITE Lighting became one of the first manufacturers to successfully run in the XY-axis magnetic code disc positioning technology of moving head lights; in 2017, XMLITE Lighting profile Light's patented technology for cutting graphics rotation 180° successfully applied!
In 2013
The company's overseas markets have expanded to more than 50 countries and regions, and at the same time it has become a strategic partner of Osram Light Source in China.
In 2016
The company's overseas markets have expanded to more than 50 countries and regions, and at the same time it has become a strategic partner of Osram Light Source in China.
In 2017
The company's 1400 profile moving head light product series began to be launched on the market, becoming one of the few manufacturers of high-power profile moving head light.
In 2020
At the 10th anniversary of the company’s founding, XMLITE Lighting was selected as one of the top 10 competitive brands in the audio-visual industry, and the company’s brand image has risen to a new height again...
Today, XMLITE Lighting has developed into a high-tech enterprise in Guangdong Province with a plant area of 8,000 square meters, integrating R&D, production and sales of stage lighting, with technical service centers in more than 30 cities in China.
"The ten years since the establishment of the company is the ten years that XMLITE has been deeply involved in the field of moving head lights, the ten years that XMLITE lighting brand has grown strong, and the ten years that XMLITE lighting has continued to harvest!"
Looking to the future, the XMLITE lighting team will aim at the future LED light source, profile moving haed, four-in-one lamps and lanterns will be the general trend. The continuous influx of technical talents, the continuous breakthrough of technical barriers, and the continuous research and development of new products on the market constitute the greatest confidence in the development of XMLITE Lighting.
